Connect your employees by giving compliments

Activation
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Digital
Coca cola headerimage
Coca cola headerimage

Coca cola text 1
Coca cola text 1
Say it with a compliment.
Say it with a compliment.

March 1st, Compliment day was just around the corner and Coca-Cola wanted to give their employees and clients something extra. Something that would bring them closer together and brighten their spirits. Enter #complimentsweek.

Coca cola compliments 2 grid
Coca cola compliments 2 grid

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wvdf spacer 1

Coca cola text 2
Coca cola text 2
Conversions through participation.
Conversions through participation.

We built a compliments generator that held over one hundred different compliments, long, short, serious or even falling-to-the-ground-funny ones.

Every single compliment could be personalized by adding your own photo using your own webcam, and was easy to send via email to a person whose day you wanted to brighten.

Coca cola mockup image
Coca cola mockup image

Coca cola text 3
Coca cola text 3

The campaign managed to reach people all over Europe, spreading over 30.000 compliments, convincing people that giving a compliment doesn’t have to be a moment of total discomfort, but could be the start of great conversations.

Coca cola big title elevator
Coca cola big title elevator
Even the elevator participated.
Even the elevator participated.

Coca cola elevator video
Coca cola elevator video

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