Tinnitus is serious business. One out of five young adults suffers from chronic ear damage, resulting in a permanent beep.
Test-Aankoop, Belgium’s consumer watchdog, has been researching the quality of a wide range of earplugs, concluding custom made earplugs are the way to go. The level of damage reduction is at its highest, and next to that, but equally important, the perception of sound and music stays more or less the same. You can still have a decent conversation when plugged in and it’s still possible to enjoy the music to the max.
Unfortunately, this is not the cheapest option, so Test-Aankoop organized a group purchase at a reduced rate. SUPERMACHINE was asked to promote the group purchase towards young adults.
Next to that, they wanted us to create an awareness campaign to show the dangers of ear damage.