The main attraction of the Fort is the building itself: its location and architecture. We needed to create an experience that, while respecting that environment, strengthens that appeal.
An experience based on the latest trends in experience marketing, combined with the element of tranquillity.
With invisible audio beams, we send very specific stories to the ears of our visitors. You can hear whispers up to one meter away from the wall. Further away, you hear nothing at all. This way, you truly need to get in touch with the fortress. Each installation is activated by a Bluetooth beacon, pinned to a visitors badge.
So, no false walls or technical installations that dishonour the space. The fort remains authentic and we use the existing environment as an element of atmosphere.
A specific colour is projected onto each wall that whispers. Instagramers go wild! And so the visitor immediately knows which wall is hiding a whispering message.