Plastic everywhere! To stimulate plastic recycling, the University of Ghent started PlastiCity, a research-based project full of bright minds.
PlastiCity is developing four pilot projects in partner cities in the Interreg 2 seas region - the coast. They are investigating the composition and quantity of industrial and commercial plastic waste in cities, among other things, with a mobile analysis lab. After the research phase, the project will look for new solutions for collecting the waste, sorting it, and designing end products. The recycled plastic has even been turned into works of art!
SUPERMACHINE gave PlastiCity a new corporate identity including new designs and videos. We also filled their content calendar and wrote a communication strategy.
What a wonderful project this is! Challenging too. Through scientific research and product development, PlastiCity strives for a greener world, and we are happy to join in. But this is a complex and highly technical matter.
That's the challenge for SUPERMACHINE: how do we communicate the projects of PlastiCity clearly and understandably to non-scientists? How can we make sure that the world of statistics, formulas, and research gets a human face? By making science sexy!
To start with, what is PlastiCity? We explain the project from a to z using an animation video. How does it work? Why is such a project so necessary, and what are its objectives? This with accessible language, beautiful but straightforward animations, and the new corporate identity.
SUPERMACHINE took care of the entire video, including voice-over, script, animation, and editing.
For now, the mobile lab is on display at the technology campus in Ghent, but soon the containers will leave on their way through Europe.
SUPERMACHINE decorated these containers with PlastiCity's new visual style, attractively written information boards, and fun facts. nce the containers starts their tour through Europe, SUPERMACHINE will take care of the communication process.
Once we mapped out the PlastiCity project, it was time to explain one of the pilot projects: the mobile lab. Sounds cool, right?
In this mobile lab, you can follow the entire plastic recycling process. Not a simple process, but with the combination of video images, animation, and subtitles, we managed to convey the matter clearly to a broad audience, from collection to the new finished product.